Coaches:

Always conduct themselves to the highest levels of ethics, integrity, accountability and responsibility.

Treat all clients and potential clients with absolute dignity, confidentiality and respect as free and equal individuals

Comply with both the spirit and the letter of any commercial agreements made with clients, potential clients, professional colleagues. Maintain confidentiality at all times.

Make commercial agreements with clients and potential clients that are fair and will respect all parties to such agreements

Represent true levels of status, title, competence and experience in order not to mislead, misrepresent or defraud

Clearly state to clients and potential clients the terms of any commercial agreement including the expectations of both parties

Make no claims or implications of outcomes that cannot be demonstrated or guaranteed

Obtain written permission from any client or potential client before releasing their names as referees

Respect the absolute rights of the client's confidentiality except as expressly permitted by the client or potential client in writing or as required by law

Recommend different coaches or resources when these will be more appropriate to the client's needs

Avoid all conflicts of interests and give notice of such potential conflicts to their clients

Refrain from offering professional information or advice that you know to be confidential, misleading or where the accuracy is beyond your competence to assess

Respect all copyrights, agreements, work, intellectual property and trademarks and comply with all laws covering such areas

Comply with all laws and by-laws of the UK and, if coaching clients based abroad, with the laws of the clients' country

Ensure that all advertisements and promotional materials, whether verbal or written, are legal, decent, truthful, honest and in compliance with the requirements of the UK Advertising Standards Authority

Make a copy of this Code freely available to clients if they request it.

Contact me now for an informal discussion on how I can help you make more effective progress in your role and organisation.